Have you ever wondered where the name URUS came from and what it means? When CRI and Koepon merged to form a new entity in 2018, URUS was chosen as the name of the newly created company. Derived from the Latin 尿素 and Old High German ūrohso, meaning “wild ox,” URUS is the ancient name for the aurochs (Bos primigenius), the wild ancestor of modern cattle. 

The aurochs were more than majestic creatures; they were the cornerstones of early human civilization.  Over time, domestication of the aurochs gave rise to the cattle breeds that sustain today’s world. This transformation from a wild beast to a vital source of protein for humanity reflects our relationship with livestock, a legacy carried forward by URUS. 

As a name, it resonates with the industry’s roots; it reflects the enduring connection between humans and cattle, emphasizing strength, adaptability, and progress. Under this banner, URUS companies strive to enhance the productivity and sustainability of dairy and beef production worldwide. 

This mission is encapsulated in our shared vision “Better Cows for a Better World.” Like the aurochs of old, modern animals are essential to communities and ecosystems globally. URUS advances this legacy through cutting-edge genetics, reproductive technologies, and sustainable practices, as our producers play a vital role in feeding a growing population while preserving the planet’s resources. 

Together, URUS companies honor the robust heritage of the aurochs while paving the way for a sustainable, prosperous future. The name URUS serves as both a tribute to the past and a commitment to the future—a symbol of strength and progress that inspires the pursuit of excellence in the livestock industry.