PEAK leadership also fosters a strong corporate culture, as evidenced by their first Production Roadshow, which successfully engaged employees and strengthened their bond with the company’s mission.

Alta made significant strides by launching a new retail operation in Uruguay, connecting over 2.5 million cows globally through Alta BLUE LINK™. Their growth story mirrors VAS’s herd management software, PULSE Platform, now supports over 17 million animals worldwide, cementing their leadership in technology-driven agricultural solutions.

GENEX has also expanded its international footprint, most recently reaching Argentina. They are also becoming a pioneer in the artificial intelligence segment with the Brazil launch of SMART DAIRY, a comprehensive genetic improvement platform. GENEX’s success in AI is one of many groundbreaking innovations across the URUS Family.

Bétail Leachman has revolutionized the beef x dairy supply chain with its FeedWise™ ONYX™ program, setting new industry standards for excellence and efficiency.

Jetstream continues to expand its operations while celebrating 12 years of success. Their partnerships have grown into the UK, Canadian, Australian, and Italian markets. Jetstream celebrated its 1st anniversary in the UK.

As SCCL CEO Michael Chubb shares, their operations have grown supply from 626,016 cows on 2,501 farms in October 2018 to 1,130,224 cows on 4,935 farms as of October 1, 2024. This ever-increasing circular economy allows them to contribute revenues to farmers in Scotland, the Netherlands, Canada, Mexico, and the US while growing our output to fill the growing demand created by our many applications in those and 23 other countries. Being a part of URUS and having connections in other countries has eased entry into other markets and supply chains.

AgSource adds to the diverse portfolio of achievements, having onboarded large dairies and promoted cross-department collaboration to ensure full value is delivered to farms through innovative projects, as well as celebrating 65 years of cooperative service.

Don Trimmer, Alta US Beef Market Manager, emphasizes the value of genetics. URUS provides customers with cutting-edge tools and platforms to maximize genetic potential and support all facets of the production process. This year proudly marked his 30th anniversary of working in the AI industry.

Renan Zuanazzi, Alta Regional Manager, is proud of his personal growth journey within Alta, attributing his success and ability to support his family to the opportunities provided by the company. His team has set great goals and objectives for their region, and now, heading towards 2 million in revenue in one year, they’re almost there.

Similarly, Joao Zandonaide, Alta Production Supervisor, reflects on his pride in overcoming challenges and achieving his Doctorate in Veterinary Sciences while contributing to URUS’s mission.

The URUS Sales Manager Training, launched in 2024 in collaboration with Alta Genetics and GENEX Cooperative, successfully brought managers from both brands together for in-person and virtual sessions, fostering collaboration across brands. Brandon May, GENEX VP US Sales & Services, shares that this program exemplifies the strong organizational culture of trust, empowerment, and accountability built over the years, enabling initiatives like this to thrive.

The URUS Family has become a global force in bovine genetics, technology, and innovation, all made possible by the incredible dedication of its people and our foundation. Here’s to the next chapter of growth, impact, and continued success.

Share your Successes

We want to continue showcasing our URUS team’s greatest accomplishments – whether it’s a professional win, a project you’re proud of, or even a personal milestone. Submit a brief description with a picture, and we’ll showcase these incredible contributions in future URUS Power Newsletters to celebrate the strength of our team.