Issue 4–2025
Welcome to URUS POWER, the newsletter for all URUS company employees.
Scroll down, you’ll find the latest news about our companies and updates on how our technologies enhance the profitability of progressive dairy and beef operations worldwide. Together, we are dedicated to building a sustainable future for the next generation.
Feature Post
A Strong Foundation for a Stronger Future
In today’s fast-moving, global environment, a strong Finance function is more than just numbers—it’s a strategic advantage. In this article, URUS CFO Gregg Topoleski shares how Finance is evolving to support our brands more effectively and help drive long-term success across the organization.
Expanding Genetic Potential: IVF in Demand at Genetics Australia
As IVF technology continues to evolve, Genetics Australia (GA) is helping breeders maximize genetic progress like never before. This story highlights how Elmar Holsteins, a family-run stud with a legacy of excellence, is using GA’s IVF services to extend the impact of their renowned Jessica cow family for future generations.
In This Issue
URUS Company Updates
Shaping the Future of Dairy: URUS and Dairy Challenge
For over two decades, URUS has proudly supported the North American Intercollegiate Dairy Challenge (NAIDC), a competition that equips the next generation of dairy leaders with real-world experience. By mentoring students, judging competitions, and sponsoring events, we’re not just investing in their future—we’re strengthening the talent pipeline that will drive innovation and success in the dairy industry for years.
Putting Producers First: AGR Visits VAS to Explore Dairy Innovation
Agriculture connects us across borders, ensuring farmers have the tools and technology to produce high-quality dairy products. In March, Alta Genetics Russia (AGR) visited the U.S. to explore best practices, strengthen relationships, and see firsthand how VAS solutions like ParlorBoss deliver unique and personalized experiences to help producers achieve their goals.
Enhancing the Producer Experience with MyTransOva
Managing advanced reproductive programs requires both precision and ease, which is why Trans Ova Genetics developed MyTransOva, a powerful online portal that puts critical herd management information right at producers’ fingertips. With real-time access to embryo and semen inventories, procedure dates, and breeding records, this innovative tool empowers producers to make informed decisions while streamlining their reproductive strategies—ensuring they achieve their unique herd goals efficiently and confidently.
Driving Producer Success Through Science, Innovation, and Collaboration
Healthy calves are the foundation of a thriving herd, and that’s why SCCL is committed to providing producers with science-backed colostrum solutions and hands-on support. Through collaboration with veterinarians, researchers, and producers, they help ensure newborn calves receive the essential immunity and nutrition they need—setting them up for long-term success and strengthening dairy and beef operations for the future.
Delegates Unite at the AgSource Annual Meeting
AgSource’s 2025 Annual Meeting was a powerful demonstration of how collaboration and leadership shape the future of our cooperative. Held on February 26, this year’s event, themed “Progress Through Unity,” brought together delegates, AgSource staff, and industry experts for a day of learning, networking, and insightful discussions—all focused on advancing the success of their members.
GENEX Annual Meeting 2025: “The Sky is the Limit”
With the theme “The Sky is the Limit,” the 2025 GENEX Annual Meeting soared to new heights—bringing together delegates, staff, and industry experts for three days of inspiration, learning, and connection in Atlanta, Georgia. From impactful farm tours and a meaningful service project to cutting-edge presentations and sky-high celebrations, this year’s event celebrated the power of innovation, collaboration, and the cooperative spirit that drives GENEX forward.
Rolling Hills Ranch: Elevating Cattle Genetics with Leachman
At Leachman Cattle, they believe in helping producers achieve their goals through personalized, data-driven solutions—and Rolling Hills Ranch is a prime example of that commitment in action. By working closely with Trace Walker to integrate elite genetics tailored to his operation’s needs, they have helped transform Rolling Hills’ herd performance, proving that the right tools and strategies can drive greater efficiency, profitability, and long-term success.
Alta Genetics Celebrates 2024 Alta Dairy World Cup Winners
Alta Genetics recognizes the importance of passion, dedication, and expertise in driving success in dairy genetics. That’s why they launched the 2024 Alta Dairy World Cup, a global competition designed to celebrate the outstanding efforts of their teams and individuals who go above and beyond to deliver genetic solutions to their clients, strengthening relationships and driving progress in the industry.
URUS Updates
URUS People: Your Hub for Everything URUS
Looking for company policies, benefits information, training resources, or the latest URUS news? Instead of searching through emails or multiple platforms, the URUS People site is your go-to destination for everything you need—all in one place. Explore key resources, stay informed, and connect with the broader URUS Family with just a click.
How Does Safety Help Our Customers?
Safety isn’t just a priority for us—it’s a value we share with our customers. A strong safety culture protects our teams, builds trust, ensures compliance, and strengthens long-term customer relationships by delivering consistent, reliable, and risk-aware service. Learn how we are achieving this in this month’s safety update.
URUS People: Your Hub for Everything URUS
Looking for company policies, benefits information, training resources, or the latest URUS news? Instead of searching through emails or multiple platforms, the URUS People site is your go-to destination for everything you need—all in one place. Explore key resources, stay informed, and connect with the broader URUS Family with just a click.
How Does Safety Help Our Customers?
Safety isn’t just a priority for us—it’s a value we share with our customers. A strong safety culture protects our teams, builds trust, ensures compliance, and strengthens long-term customer relationships by delivering consistent, reliable, and risk-aware service. Learn how we are achieving this in this month’s safety update.
One of our ambitions is to create a culture of continual learning throughout URUS.
We believe our people are our most important asset and are committed to investing in your talents, skills, and ambitions. Through our internal training programs, we provide pathways for you to learn, grow, and expand your career while experiencing the global URUS culture.
