Issue 3–2025
Welcome to URUS POWER, the newsletter for all URUS company employees.
Scroll down, you’ll find the latest news about our companies and updates on how our technologies enhance the profitability of progressive dairy and beef operations worldwide. Together, we are dedicated to building a sustainable future for the next generation.
URUS Power now is available in 9 languages
With the new translation function, employees can now read and engage with URUS and OpCos updates in their preferred language.
Simply click the translation button at the top-right corner of the site and select your desired language for a seamless reading experience.
Feature Post
Collaboration: The Heartbeat of Integration at URUS
At URUS, collaboration isn’t just a buzzword; it’s a way of life. It fuels our growth, enhances our efficiencies, and ensures that every farmer we serve
FeedWise™ ONYX™ is a Successful URUS Collaboration Project
The FeedWise™ ONYX™ (FWO) program is a terrific example of how our plans fit into our URUS Strategy. Through this program, we are creating value for
In This Issue
URUS Company Updates
Be SMART and Deliver Great Results
Creating SMART goals is critical for employees to develop performance focal points each year. A SMART goal is defined as specific, measurable, achievable, results-focused, and time-bound. Writing goals that meet these criteria establishes performance clarity.
10,000 PEAK Calves Later with Pagel Family Business
In January, longtime PEAK Partner Herd, Pagel Family Business, tagged their 10,000th PEAK calf born! This achievement equates to approximately 27,000 IVF embryo transfers to their recipients, combined with a tremendous amount of hard work and collaboration by many different team members.
Co-operation and Collaboration
With a flat milk contract and 720 cows in a barn, Dehne and Sarah Vinnicombe are used to a daily calving routine. But a group of calves hitting the ground in March will hold special significance for the farmers from Calivil in Northern Victoria, Australia.
Collaboration at the Heart of GENEX: How Our Member-Approved Process Drives Success
When URUS introduced our new strategic framework, it was clear that the five pillars aligned seamlessly with the cooperative culture that defines GENEX.
Together for Healthy Calves and a Sustainable Future
At SCCL, we are dedicated to optimizing the early life of calves with colostrum perfected through Science, Nature, and Care.
Alta Genetics Teams Come Together from Across the Globe
Alta distributors and sales teams kicked off the year by coming together to celebrate collaboration, growth, and excellence. From the Global Distributor Conference in Turkey to the North American Sales Summit in Arizona, these events provided opportunities to learn, connect, and recognize the dedication of top-performing team members.
Advancing Reproductive Technologies Through Global Partnerships
Trans Ova Genetics has made significant strides in global expansion by forging strong partnerships with industry leaders. In 2024, the company focused on growth in South America through close collaboration with Alta Brazil and other key agricultural partners, ensuring a seamless integration of its industry-leading reproductive solutions.
Collaboration at the Heart of Creating Greater Value for Farmers
As the dairy industry continues to evolve, technology plays a vital role in improving efficiency and optimizing herd performance. With data being generated from nearly every aspect of the farm thanks to these tools, a centralized platform is essential for storing, analyzing, and leveraging these insights.
From Farm to Table: How AgSource Supports Decisions Throughout the Value Chain
Delivering safe and nutritious dairy products to market requires a complex value chain that connects farmers, processors, and consumers. AgSource plays a unique role in this process, providing data-driven insights and quality assurance from the farm to the final product.
URUS Company Updates
Be SMART and Deliver Great Results
Creating SMART goals is critical for employees to develop performance focal points each year. A SMART goal is defined as specific, measurable, achievable, results-focused, and time-bound. Writing goals that meet these criteria establishes performance clarity.
10,000 PEAK Calves Later with Pagel Family Business
In January, longtime PEAK Partner Herd, Pagel Family Business, tagged their 10,000th PEAK calf born! This achievement equates to approximately 27,000 IVF embryo transfers to their recipients, combined with a tremendous amount of hard work and collaboration by many different team members.
Co-operation and Collaboration
With a flat milk contract and 720 cows in a barn, Dehne and Sarah Vinnicombe are used to a daily calving routine. But a group of calves hitting the ground in March will hold special significance for the farmers from Calivil in Northern Victoria, Australia.
Collaboration at the Heart of GENEX: How Our Member-Approved Process Drives Success
When URUS introduced our new strategic framework, it was clear that the five pillars aligned seamlessly with the cooperative culture that defines GENEX.
Together for Healthy Calves and a Sustainable Future
At SCCL, we are dedicated to optimizing the early life of calves with colostrum perfected through Science, Nature, and Care.
Alta Genetics Teams Come Together from Across the Globe
Alta distributors and sales teams kicked off the year by coming together to celebrate collaboration, growth, and excellence. From the Global Distributor Conference in Turkey to the North American Sales Summit in Arizona, these events provided opportunities to learn, connect, and recognize the dedication of top-performing team members.
Advancing Reproductive Technologies Through Global Partnerships
Trans Ova Genetics has made significant strides in global expansion by forging strong partnerships with industry leaders. In 2024, the company focused on growth in South America through close collaboration with Alta Brazil and other key agricultural partners, ensuring a seamless integration of its industry-leading reproductive solutions.
Collaboration at the Heart of Creating Greater Value for Farmers
As the dairy industry continues to evolve, technology plays a vital role in improving efficiency and optimizing herd performance. With data being generated from nearly every aspect of the farm thanks to these tools, a centralized platform is essential for storing, analyzing, and leveraging these insights.
From Farm to Table: How AgSource Supports Decisions Throughout the Value Chain
Delivering safe and nutritious dairy products to market requires a complex value chain that connects farmers, processors, and consumers. AgSource plays a unique role in this process, providing data-driven insights and quality assurance from the farm to the final product.
URUS Training
One of our ambitions is to create a culture of continual learning throughout URUS.
We believe our people are our most important asset and are committed to investing in your talents, skills, and ambitions. Through our internal training programs, we provide pathways for you to learn, grow, and expand your career while experiencing the global URUS culture.
Empowering URUS Managers: The URUS New Manager Workshop
Stepping into a management role is a pivotal career moment—one that requires the right tools, mindset, and support to succeed. At URUS, we recognize that strong leadership doesn’t happen by chance; it’s cultivated through intentional learning, development, and connection. That’s why we’ve designed the URUS New Manager Workshop, a structured yet dynamic onboarding experience that equips new and promoted managers with the skills and confidence to lead effectively from day one.
Empowering URUS Managers: The URUS New Manager Workshop
Stepping into a management role is a pivotal career moment—one that requires the right tools, mindset, and support to succeed. At URUS, we recognize that strong leadership doesn’t happen by chance; it’s cultivated through intentional learning, development, and connection. That’s why we’ve designed the URUS New Manager Workshop, a structured yet dynamic onboarding experience that equips new and promoted managers with the skills and confidence to lead effectively from day one.
In This Issue
URUS Training
One of our ambitions is to create a culture of continual learning throughout URUS.
We believe our people are our most important asset and are committed to investing in your talents, skills, and ambitions. Through our internal training programs, we provide pathways for you to learn, grow, and expand your career while experiencing the global URUS culture.
Empowering URUS Managers: The URUS New Manager Workshop
Stepping into a management role is a pivotal career moment—one that requires the right tools, mindset, and support to succeed. At URUS, we recognize that strong leadership doesn’t happen by chance; it’s cultivated through intentional learning, development, and connection. That’s why we’ve designed the URUS New Manager Workshop, a structured yet dynamic onboarding experience that equips new and promoted managers with the skills and confidence to lead effectively from day one.
Empowering URUS Managers: The URUS New Manager Workshop
Stepping into a management role is a pivotal career moment—one that requires the right tools, mindset, and support to succeed. At URUS, we recognize that strong leadership doesn’t happen by chance; it’s cultivated through intentional learning, development, and connection. That’s why we’ve designed the URUS New Manager Workshop, a structured yet dynamic onboarding experience that equips new and promoted managers with the skills and confidence to lead effectively from day one.
